Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode,... Read More

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